Bio:

“We The Sweetness hold these truths to be self-evident. That not all music is created equal, and sometimes, the whole of the sum is greater than its parts.”

Spanning two countries, four very individual, promising music careers, and a multitude of genres & instruments, The Sweetness met somewhere in between. Somehow, solo singer-songwriter soul mates Aly Tadros (Austin, TX), Chloe Charles (Toronto, ON), Douglas Jay Boyd (Austin, TX) and double bassist Sam McLellan (Toronto, ON) managed to find each other, and gathered for a late night of impromptu jamming at the 23rd Annual Folk Alliance International Conference in Memphis, TN.

It began as a backing project for Aly and Chloe’s solo projects. Fast friends from the previous years’ Folk Alliance, the two had already toured Europe & the States together. A year later, plans were made to meet up in Memphis once again, this time with some favorite collaborators – Douglas, himself a gifted singer-songwriter – and Sam, an overactive freelancer & composer. A generously donated hotel room became a makeshift rehearsal space. Harmonies were added, parts extended & rearranged. After playing a number of breakthrough showcases at the conference, the foursome quickly gained buzz and excitement throughout the halls of the hotel.

The creature that is now known as The Sweetness was born in the most unlikely of places: the stairwell between the 17th & 19th floor of the Marriott Hotel in Memphis, TN. The rich four-part harmonies and heavy cajon-driven backbeats echoed and resonated and drew in the crowds of curious and excited spectators. After one particularly rousing number, a voice in the crowd shouted “Sweetness!” and a dream project was born.

The Sweetness went on to record their debut independent EP, “What’s it like to be a sprinkler, I wonder?” with producer Gordon Raphael (The Strokes, Regina Spektor) one day before premiering at nine unofficial SXSW 2011 showcases in Austin, Texas. All the while, raising over $8,000 for their first fan-funded European Tour.This summer they depart on their debut North American Tour this fall with Award-winning documentary filmmaker Pascal Fetzer, commissioned by the FilmAkademie (Stuttgart, Germany). In addition to a number of venue and house shows, The Sweetness will be stopping at hospitals, ARC Centers, and Nursing Homes for volunteer performances around the country.

Ask The Sweetness A Question!

Each week vivogig interviews an interesting musician or band with their fans questions but for new band, The Sweetness, we decided to do something different. The Sweetness are hitting the road on a 31 stop North American tour and we’re going to be interviewing them as they make their way down all the way from Toronto to Texas.

The Sweetness are an interesting band. Half-Texan, half-Canadian, the band that’s only been together for 5 months have never lived in the same city but they’ve already toured Europe and are about to undertake their first North American Tour.

Another interesting thing about these seemingly precocious newbies is that the band is in fact, made up of four seasoned solo performers. So while they all have their band-related roles and instrumental duties, they are all the lead singer. According to the band, “We The Sweetness hold these truths to be self-evident. That not all music is created equal, and sometimes, the whole of the sum is greater than its parts.

Members, Aly Tadros (Austin, TX), Chloe Charles (Toronto, ON), Douglas Jay Boyd (Austin, TX) and Sam McLellan (Toronto, ON) met up and started jamming during the 48th Annual Folk Alliance International Conference. “The creature that is now known as The Sweetness was born in the most unlikely of places: the stairwell between the 17th & 19th floor of the Marriott Hotel in Memphis, TN.

Since forming, they raised enough money through Kickstarter to tour Europe for a few weeks, recorded an amazing debut EP, produced by Gordon Raphael (The Strokes, Regina Spektor) and played nine shows during this year’s SXSW.

Aly and Douglas have now joined Sam and Chloe up north and their big tour kicks off with a hometown (for two of them) performance at The Rivoli in Toronto on Sunday after which we’ll have our first interview with them over Skype.On their way down to Austin for an in person chat, The Sweetness will be making stops in Ottawa, Montreal, Cambridge, NYC, Philadelphia, Lexington, Louisville, Chicago, Memphis and San Antonio to name a few.

Ask the band a question here and every few weeks we will be checking in with them to ask them a few of your questions and find out how life on the road is treating them. At the conclusion of the tour, we’ll compile our tour interviews and release them as a 2-3 part interview through the vivogig podcast.

Reviews:

“Debut EP SENSATIONAL! Exquisite vocals, harmonies, SOUL!” -RootsMusic Canada:

“With sweet four part harmonies, and underpinned by a finely painted double bass and driving cajon rhythms it’s hard to believe the band have been together for just a few weeks.” – Canadian Blast, London, UK 2011.

Evansville Night Blog: “You’ve Got to Catch This Act!”

“With sweet four part harmonies, and underpinned by a finely painted double bass and driving cajon rhythms it’s hard to believe the band have been together for just a few weeks.” – Canadian Blast, London, UK 2011.

“Aly Tadros’ guitar writhes on the floor of the mind, haunted by the honesty of her lyrics.” – USA Today.

“The depth of Chloe Charles’ range keeps a mesmerizing lock on the ears…a voice worth hearing and a presence worth revisiting.” – Livemusicto.com.

“Sam McLellan is one of Toronto’s most gifted bassists.” – Lonely Vagabond, Exclaim.

“Douglas Jay Boyd is that rare artist who has the ability to bring you into his world.” – Austin Music Review.

“The Sweetness – What’s It Like to Be A Sprinkler, I Wonder? (self released) :: Wherein a spate of mesmerizing double-tracked she-vocals slink against a spooky setting of sparse folksy blues. Don’t let the band name fool you because, as the album title intimates in its own wonky way, this is one record that goes beyond being merely idiosyncratic into a darker vein that dares to redefine the very essence of irrational ire that’s disconcertingly dire.” ~Jeffrey Morgan~ http://www.jeffreymorgan.info/

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