The Sweetness: International folk supergroup launch debut EP “What’s it like to be a sprinkler, I wonder?” – The Rivoli, July 16

June 21, 2011

(PR) The Sweetness

 Independent solo artists Chloe Charles and Sam McLellan (Toronto) AND Aly Tadros and Douglas Jay Boyd (Austin, Texas) form international folk supergroup and release debut EP “What’s it like to be a sprinkler, I wonder?”; Toronto launch is July 16 at The Rivoli

Toronto, ON, June 21, 2011 – Each accomplished individually, singer-songwriter Chloe Charles and composer/session musician/double bassist Sam McLellan (both from Toronto) and singer-songwriter Aly Tadros and singer-songwriter/percussionist Douglas Jay Boyd (both from Austin, Texas) join forces to create folk supergroup The Sweetness and launch their first Gordon Raphael produced album “What’s it like to be a sprinkler, I wonder?”.

The cabaret themed celebration is at The Rivoli (334 Queen St. West, Toronto) on July 16, 2011 at 9:00 p.m.; openers will be electro-fusion trip rock band Sacred Balance (at 9:30 p.m. sharp) and closers will be Brazilian dance band Tropicallia. Tickets are $8.00 with a costume, $10.00 without a costume, and are available at the door only. For venue information;

Canada’s Chloe Charles states, “I’m not superstitious, but it is pretty clear this venture is a special one. Not only do we mesh together perfectly, but the support ranges from donations (fan funded album and tour), to free meals, tweets and even documentaries. All our North American shows will be filmed for a documentary by award winning German director Pascal Fetzer.”

USA’s Aly Tadros states, “The Sweetness came together through a combination of our musical chemistry and the sheer will of every single person that heard us play. After 48 hours of non-stop rehearsal on my sister’s balcony during the day and in an abandoned parking lot at night, we recorded the live album the next day in one afternoon.  It was a blast!”

The Sweetness was born in the most unlikely (or likely) of places:  In the stairwell between the 17th and 19th floor of the Marriott Hotel in downtown Memphis, Tennessee during this year’s 23 Annual Folk Alliance International.

Rich four-part harmonies and heavy cajon-driven backbeats echoed, resonated and drew in crowds of curious spectators as the foursome quickly gained buzz throughout the halls. A number of late night, guerrilla stairwell jams occurred that week and after one particularly rousing number, a voice in the crowd shouted “Sweetness!” and a dream project took flight.

Much like divine intervention, The Sweetness went on to record their debut independent EP, “What’s It Like To Be A Sprinkler, I Wonder”, with producer Gordon Raphael (The Strokes, Regina Spektor) one day before premiering at nine critically acclaimed SXSW 2011 showcases in Austin, Texas. Subsequently, they quickly set out on a string of European dates and festivals in March and April in the UK and Germany.


 “With sweet four part harmonies, and underpinned by a finely painted double bass and driving cajon rhythms it’s hard to believe the band have been together for just a few weeks.” – Canadian Blast, London, UK 2011.

“Aly Tadros’ guitar writhes on the floor of the mind, haunted by the honesty of her lyrics.” – USA Today.

“The depth of Chloe Charles’ range keeps a mesmerizing lock on the ears…a voice worth hearing and a presence worth revisiting.” –

“Sam McLellan is one of Toronto’s most gifted bassists.” – Lonely Vagabond, Exclaim.

“Douglas Jay Boyd is that rare artist who has the ability to bring you into his world.” – Austin Music Review.

For more artist information and tour dates visit;


For media information, passes, photos, review CD’s and interviews please contact:

Laurie Lockhart


Tel: 416-988-2530 / Email: /


For more artist information and tour dates please visit:


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